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Why Consulting Firms Bet on Digital Marketing
In search of meaning, balance, and authenticity, Generation Z is reshaping the very codes of the corporate world, and consulting firms are no exception. Once,…
From SEO to GEO, How Generative AI Is Rewriting the Rules of Search
The Shift from Traditional SEO to a New Digital Era For many years, search engine optimization (SEO) has been the foundation of online presence. In…
The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy
Taylor Swift’s ‘The Life of a Showgirl’ isn’t just an album, it’s a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift…
What happen if the line between AI and human disappear… ?
If you are a hermit that lives in the deep forest of Greenland inside a cave, you may not have seen this video; otherwise, if…
The GP Explorer 3: How the French YouTube Redefines Digital Marketing
The Rise of GP Explorer 3 Last month, an event that became one of the most influential in the digital world, the GP Explorer 3,…
Artificial intelligence and the future of work: Is AI actually replacing human’s jobs?
Over the last few years, artificial intelligence and jobs have emerged as one of the most discussed topics in the digital world. From automated customer…
How Arsenal Uses Digital Marketing to Build a Global Fanbase.
In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase…
The Future of Web Analytics and How AI Could Help Marketers Fill in the Gaps
Web analytics has undergone significant transformation in recent years. Laws such as Law 25 in Québec and the General Data Protection Regulation (GDPR) in Europe…
Advertising with AI: Transforming Marketing
smartphone illustrating the new Advertising with AI