Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Content Marketing Decoded: Drawing from Bumble’s Success

Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging content for your audience, aiming to maintain a connection or bond with your brand across various digital platforms. It includes social media posts, YouTube videos, blogs, and more, all designed […]

The Impact of Cookies on our Purchasing Decisions

In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of data, http cookies, are stored on our devices by websites, play a pivotal role in personalising our online experiences. From tailored product recommendations to persistent retargeting ads, cookies are adept […]

Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of social media has emerged as a transformative force, reshaping the way brands connect with their audiences. This revolution has not only altered the landscape but has also opened new avenues […]

The Impact of Influencer Marketing: Unlocking Business Success

In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will delve into the dynamics of this transformative strategy and its profound impact on contemporary digital marketing initiatives. Understanding Influencer Marketing: At its core, influencer marketing is a dynamic strategy wherein […]

Leveraging ChatGPT in Digital Marketing

In the dynamic landscape of digital marketing, staying ahead requires innovative strategies that leverage cutting-edge technologies. One such transformative force is ChatGPT, an advanced language model that can be harnessed in a three-pronged approach to enhance customer engagement, streamline content creation, and derive valuable insights through data analytics. Enhanced Customer Engagement At the forefront of […]

YouTube Shorts Advertisements: How do they attract people?

With the advancement of technologies, our society has become a digital world, and many people are willing to devote their time to social media. There are various types of social media, including photo-oriented ones like Instagram. In this article, I focused on YouTube, which focuses on videos, and especially on advertisements on the YouTube Shorts […]

TikTok Algorithm: How does TikTok’s algorithm work?

TikTok image with the logo of the brand

What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly it wants to make more accurate recommendations. The For You Page is the place where the algorithm will show the videos for each person. No FYP is the same as […]

AI anchors: live streaming revolution?

AI virtual anchors

The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming e-commerce is no exception. Months after the ChatGPT fire, the myth of the AI digital person sweeping through the live streaming room began to circulate at the speed of light. […]

AI Influencers have Changed the Influencer Marketing Landscape; Here’s Why.

AI Influencers in Marketing

Social media is in a constant state of evolution, with new trends emerging day by day. One of the latest developments is the emergence of Artificial Intelligence (AI) influencers. These AI influencers are created using artificial intelligence technology, managed by a human team working behind the scenes (Izea, 2023). Notable AI influencers on Instagram include […]

The Rise of ChatGPT in Digital Marketing

Discover how ChatGPT revolutionized digital marketing since its launch in 2022. Explore three innovative ways to integrate AI into your marketing strategy, including content creation, social media management, and enhancing SEO for better online visibility. When OpenAI first launch chatGPT, People were in a frenzy. According to several article, “chatGPT has quickly become one of […]