Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Coca-Cola’s adaptation to the digital age thanks to digital marketing

Coca-Cola logo with two black glass bottles

You all know the world-famous brand: Coca-Cola! Since its foundation in 1892, the American company has been able to forge an important place for itself in the soft drink industry, thanks to its flagship product, the “Coca-Cola” soda. Today present in more than 200 countries, the company is known for its popular marketing campaigns. In […]

Foolproof Digital Marketing Strategy: Advertising Tips

In today’s world, digital marketing is widely used. It is therefore necessary to stand out from its competitors. For this, it is necessary to build a foolproof digital marketing strategy. Here are some tips, which will allow you to create your strategy correctly Creative elements All the visual contents of your web page are useful […]