Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Web3.0: The new era of web marketing

Since its creation in 1989, the web has experienced significant evolution. Moving from Web1.0 to 2.0, meaning from a web where the content was “Read Only” to a Web where the content is created by the users. It enabled the shift from general marketing to more personalized marketing, given the better knowledge we have of […]