Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Spotify for Digital Marketing

In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering unprecedented opportunities for marketers to connect with their audience in meaningful and impactful ways. Let’s explore how you can leverage Spotify’s robust digital marketing tools to amplify your reach and […]

What is a cross-platform marketing channel, and why is it important?

Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear about the winning strategies, specifically Facebook, Instagram marketing etc. Since users’ tastes, preferences, technologies, and trends are constantly changing, specific platforms are often busy finding ways to adapt to market […]