Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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What is a cross-platform marketing channel, and why is it important?

Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear about the winning strategies, specifically Facebook, Instagram marketing etc. Since users’ tastes, preferences, technologies, and trends are constantly changing, specific platforms are often busy finding ways to adapt to market […]