Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Video marketing: How to boost your business success?

It’s well-known that videos have been a major trend in marketing for the past few years, as the consumption of mobile content increases, the popularity of videos grows in a greater proportion. This trend is especially important for content marketers specifically because, as different statistics show, 90% of users say that product videos are useful […]

How to Grow Your Business On Instagram

Why Grow Your Business on Instagram ? Given its exceptionally high number of users, Instagram has become a huge gold mine for companies to find new clients. In fact, as of right now, the platform has over 200 million business accounts. All it takes is some creativity to attract people’s attention towards your page and […]

The Benefits of Using Instagram for Your Business

With a daily usage that increases along with ranking amongst the top 3 leading social media sharing platforms in 2020, marketers are starting to see Instagram as a viable option to increase brand awareness. Throughout this article, you will learn about the benefits of using Instagram for your business. Benefit #1: It’s Entirely Free Regardless […]