Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Video marketing: How to boost your business success?

It’s well-known that videos have been a major trend in marketing for the past few years, as the consumption of mobile content increases, the popularity of videos grows in a greater proportion. This trend is especially important for content marketers specifically because, as different statistics show, 90% of users say that product videos are useful […]

Influencer Marketing : Why?

Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands more value. They have committed and engaged groups of followers on social media. In recent years, influencer marketing has become a huge and crucial part of the marketing scene. Influencers […]

Digital Marketing and Business Growth: Does It Work With Startups?

When building a startup, the planning of a marketing strategy that will lead to growth and success can be hard. The building of poor marketing plans leads to 17% of new businesses failures according to CB Insights. In today’s world, a good marketing plan has to include digital marketing strategy. Although most are aware of […]