Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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AI-Driven Ad Optimization: Advertise Smarter, Not Harder.

AI-DRIVEN AD OPTIMIZATION for advertising campaigns

In the realm of digital marketing, advertisers race against each other for attention. To arrive first at the finish line, they ought to use ad optimization to improve their campaign’s performance. However, they don’t have to do it alone. Just like athletes, marketers can employ a qualified coach, in this case artificial intelligence, to outpace […]

How to use ChatGPT to improve the SEO for your website

ChatGPT human like robot typing into a computer to visualise how ChatGPT can help with the SEO of a website

How to use ChatGPT to improve the SEO for your website. In today’s digital age, having a website is essential for any business or individual looking to establish a strong online presence. However, simply having a website is not enough to attract and retain visitors. To stand out among the millions of websites out there, […]

The Use Artificial Intelligence in Digital Marketing

Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change how we view and use digital marketing to aid our businesses. Indeed, much as we have used machines in the past to help us with jobs that require much manual […]

ChatGPT: How can you improve your company’s digital marketing?

ChatGPT is one of the world’s largest and most advanced AI language models. Launched in November 2022, ChatGPT has been used by many companies including Microsoft, Google and IBM but has also helped many smaller companies expand their digital marketing strategy. But how can ChatGPT improve your digital marketing? This article will provide 3 ways […]