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How to promote an event using Instagram
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The role of influencers when dealing with brand crisis
In a world where news and information spread rapidly across social media, brands are increasingly turning to influencers to play a major role in brand…
How is Augmented Reality (AR) revolutionising digital marketing and the markets
The phenomenon of augmented reality marketing The global augmented reality marketing market will grow from $6.12 billion in 2021 to reach $97.76 billion by 2028,…
“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
Renowned for fasting, expressions of gratitude, and a sense of community, the sacred month of Ramadan holds a special place. Each day culminates in Iftar,…
Digital Marketing Landscape for Gen Z: Challenges and Strategies
In the dynamic world of digital marketing, connecting with Generation Z requires a nuanced understanding of their unique preferences and challenges. Born between 1997 and…
Dark Social: Leveraging Private Sharing for Marketing Success
In the ongoing evolution of digital marketing, there has been a significant shift in the paradigm of consumer interaction towards “underground” channels of engagement known…
Influencer Marketing: why using Instagram?
Recently, Instagram has been experiencing an incredible growth both in terms of popularity and as a marketing tool for communication. It has become the main…
TikTok challenges: converting trends into brand engagement
TikTok is a widely recognized and rapidly growing social media platform. The app is known for its diverse content, spanning from singing, cooking, storytelling to…
Content Marketing Decoded: Drawing from Bumble’s Success
Content marketing stands as a cornerstone of modern digital strategies, and Bumble’s journey provides key insights into leveraging content effectively. Content marketing involves crafting engaging…
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…