Discover Digital @ HEC Montréal articles

How to use wisely Tiktok hashtags Tiktok Hashtags are tools used in social networks to increase its visibility and discoverability on every social media platform.…

TikTok is a social networking platform created in 2016 that has grown significantly in recent years. Today, TikTok has over 800 million users worldwide and…

The digital revolution of luxury The change has begun, the virtual world has now a more than important place in the world of fashion and…

How to use TikTok trends to grow your brand Since the COVID pandemic, Tiktok has become a “must-have” application. Indeed, the figures show that since…

Influencer marketing Influencer Marketing is a type of digital media advertising that includes suggestions and item arrangements from influencers, individuals and associations with a significant…

How to use social media platforms for free to unleash your sales? Nowadays the world is becoming more connected and social media is gaining more…

Why are micro influencers important? If you don’t know who micro influencers are and why micro influencers are important for your business this post is…

Nowadays, social media is often the home of many influencers. At first, it seems like a good opportunity because social media does reach a large…

How to start affiliate marketing? Affiliate marketing is becoming increasingly popular and is a fundamental part of the internet economy. In short, it is a…

What is a chatbot? Everyone recognises the chatbot icon in the bottom right corner of any website. This chatbot icon can have many purposes, and…

What is the Metaverse? A little over 2 weeks ago, Mark Zuckerberg announced the change of Facebook’s name to “Meta”. Along with the name change,…

Fashion Collaborating with Gaming Brands New digital marketing Previously unrelated brands have become more and more interested in joining the ever-growing hype of gaming. Multiple…

Digital marketing has vastly developed tactics and more globally, company’s marketing strategies throughout the years. An aspect having reaped the benefits of the digital revolution…

A banner advertising is a form of advertisement displayed within a web page that is typically 480 × 60 pixels in size and is generally…

With so many different digital marketing courses to choose from, how can you be sure which digital marketing course is worth your time and money?…

Why is self-care the futur of client experience? It’s the year 2021, you’re a 20 year old born with a smartphone in your hands, and…

How to Make a Reel on Instagram for Your Business In Instagram Reels, it is possible to make short, catchy videos to snippets of music.…

You are business owner, and you want to improve your content? Them this article is for you. TikTok is now the biggest social media platform…