Discover Digital @ HEC Montréal articles

How to start affiliate marketing? Affiliate marketing is becoming increasingly popular and is a fundamental part of the internet economy. In short, it is a…

What is a chatbot? Everyone recognises the chatbot icon in the bottom right corner of any website. This chatbot icon can have many purposes, and…

What is the Metaverse? A little over 2 weeks ago, Mark Zuckerberg announced the change of Facebook’s name to “Meta”. Along with the name change,…

Fashion Collaborating with Gaming Brands New digital marketing Previously unrelated brands have become more and more interested in joining the ever-growing hype of gaming. Multiple…

Digital marketing has vastly developed tactics and more globally, company’s marketing strategies throughout the years. An aspect having reaped the benefits of the digital revolution…

A banner advertising is a form of advertisement displayed within a web page that is typically 480 × 60 pixels in size and is generally…

With so many different digital marketing courses to choose from, how can you be sure which digital marketing course is worth your time and money?…

Why is self-care the futur of client experience? It’s the year 2021, you’re a 20 year old born with a smartphone in your hands, and…

How to Make a Reel on Instagram for Your Business In Instagram Reels, it is possible to make short, catchy videos to snippets of music.…

You are business owner, and you want to improve your content? Them this article is for you. TikTok is now the biggest social media platform…

Artificial Intelligence: Future of Digital Marketing The future of digital marketing is quickly changing, and consumers are no longer interested in generic advertisements and endorsements.…

  In this day and age, voice search has become ubiquitous. Since the start of the pandemic, especially, people tend to prefer using voice chat.…

Nowadays, most of companies are using digital marketing strategies on multiple different platforms in order to better reach their clients and potential clients. To build…

Why Grow Your Business on Instagram ? Given its exceptionally high number of users, Instagram has become a huge gold mine for companies to find…

How to get more followers on TikTok? With more than a billion users in September 2021, TikTok has become within 5 years, one of the…

Have you ever wondered if you should add some video marketing in your marketing strategy? The answer is yes! The video trend increased rapidly in…

In the smartphone and smart speaker era, voice search optimization is a new trend that digital marketers must use. Now that every smartphone has a…

When it’s time to improve a user’s digital experience, many things can be done. Among these things, one can do what is known as A/B…