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Ryanair used social media marketing in a humorous way to gain brand awareness.
Read the articleTikTok vs Instagram: Competing or Teaming Up?
Read the articleSearch engine optimization (SEO) : Why companies should use Semrush
In 2022, people have access to a ton of information on the Internet in a matter of seconds. The irony is that so much data…
How to Create an Engaging Facebook Business Page
WHY CREATE A FACEBOOK PAGE FOR MY BRAND? Facebook is home to nearly 2 billion active users every month and is by far the most…
The rise of NFT through social media
In this post, I will explain how NFT rose through social media, and how they are closely related. Indeed, it is said that NFTs, but…
How to Make Money in The Metaverse
If you are reading this, you have probably already heard of this “metaverse”. You might already have a solid idea of what it is, and…
Omnichannel management to optimize the customer experience throughout the customer journey
Importance of effective Omnichannel management As of today customers interact with companies through a lot of different touchpoints. This has made the customer experience much…
How to become an internet marketer in three easy steps.
How to become an internet marketer in three easy steps. Ever dreamt about working from home while still earning loads of money? In that case,…
SEO Basics: 3 Key Components
SEO is a word you might have come across several times before, but what does it mean? Particularly, Search Engine Optimization, also known as SEO,…
Effectiveness of hashtags: why brands use hashtags on social media
The effectiveness of hashtags lies in the good use of them as one of the most important elements in our digital marketing strategy. The proper use…
Why is Alt text important?
I assume that you know what is an “alt text”, but just in case you don’t know, let us clear this first: alt text is…
HOW TO ACTIVATE SEMRUSH PROMO CODE
You have been given a promo code for a free trial for semrush. Maybe your digital marketing professor gave it to you, or maybe you…
Why Canadian Companies Should Have a YouTube Brand Account
Why Canadian Companies Should Have a YouTube Brand Account Here are 3 of the many different reasons pushing Canadian companies towards the creation of a…
What is Newsjacking and how to use it ?
First of all, what is Newsjacking? What is Newsjacking and how to use it? Newsjacking is a digital marketing practice. It consists in surfing a…
Blockchain and SEO: the Future of Digital Marketing?
What even is blockchain? Simply explained, a block contains basic information about a transaction such as the amount of money, the date and time when it happened.…
How to do SEO for mobile website
HOW TO DO SEO FOR YOUR MOBILE WEBSITE What is mobile Search Engine Optimization (SEO)? Mobile SEO is the process of improving the experience of…
Pay Transparency in Influencer Marketing
Pay Transparency in Influencer Marketing In recent years it has become evident that the concept of influencer marketing is an ever more present and…
Chatbot Marketing
When chatting with a customer representative online, have you ever wondered if you were talking to a human or to a chatbot? Recently, it is…
How to persuade online customers to buy your product ?
How to persuade online customers to buy your product ? A lot of online sellers are putting enormous efforts into analyzing what their potential customers…
how to brand yourself on social media in 2021?
How to brand yourself on social media in 2021? Introduction Over the past decade until today in 2021, social media user numbers grew exponentially. This…