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Generative artificial intelligence: ethical considerations In today society, technology expands rapidly and especially artificial intelligence. So, it is important to be aware of the ethical…

The creator economy is changing marketing – in more ways than one. Starting from what might have been seen as a trifling business, to something…

Did you know that an average digital marketing campaign emits approximately 71 tons of CO2? (El Hana et al., 2025) This is an emerging problem…

Brands risk excluding up to 20% of potential users In marketing, we have long been taught to build strategies around a “typical user”. This standard…

People often see digital marketing as a “clean” version of the latter based on the fact it exists online and requires no paper, no shipping…

In the digital era we live in, social media has taken a great place in our daily lives and influences many of our consumption choices.…

When we talk about sustainability, we usually think about things like plastic bottles, or even cars. But we never think about the ads we scroll…

Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide…

Did you know that 77% of consumers are motivated to purchase from companies committed to making the world a better place? In 2025, brands are…

In an age where brands must prioritize eco-friendliness and adapt to meet consumers’ growing environmental awareness, it is crucial for companies to adopt sustainable practices…

AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

Digital marketing drives sustainability by building trust in eco-friendly choices. Brands use social media and data to promote responsible behaviors. Digital marketing is at the…

You have probably heard of SEO, but have you heard of sustainable SEO? With the rise of environmentally conscious customers, sustainable SEO is a holistic approach about…

Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help reduce their global carbon…