Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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The Impact of Cookies on our Purchasing Decisions

In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of data, http cookies, are stored on our devices by websites, play a pivotal role in personalising our online experiences. From tailored product recommendations to persistent retargeting ads, cookies are adept […]