Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Revolutionizing Digital Marketing: The Impact of Social Media

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of social media has emerged as a transformative force, reshaping the way brands connect with their audiences. This revolution has not only altered the landscape but has also opened new avenues […]

The Impact of Influencer Marketing: Unlocking Business Success

In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will delve into the dynamics of this transformative strategy and its profound impact on contemporary digital marketing initiatives. Understanding Influencer Marketing: At its core, influencer marketing is a dynamic strategy wherein […]

TikTok Algorithm: How does TikTok’s algorithm work?

TikTok image with the logo of the brand

What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly it wants to make more accurate recommendations. The For You Page is the place where the algorithm will show the videos for each person. No FYP is the same as […]

Leveraging Artificial Intelligence to boost website traffic

Artificial Intelligence is a rapidly growing field in today’s time and age and has created a space for itself in almost every market and niche. Hence, it is not surprising that AI has started catering to the needs of website creators looking to boost traffic on their websites. The following writeup will provide a detailed […]

How to use ChatGPT to improve the SEO for your website

ChatGPT human like robot typing into a computer to visualise how ChatGPT can help with the SEO of a website

How to use ChatGPT to improve the SEO for your website. In today’s digital age, having a website is essential for any business or individual looking to establish a strong online presence. However, simply having a website is not enough to attract and retain visitors. To stand out among the millions of websites out there, […]

How to use Instagram to select relevant keywords?

Instragram hastags image

One of the most used social networks is Instagram, which can help businesses connect with their target market. This platform allows businesses to promote their goods and services to a wide audience and also use it to communicate with customers and increase brand awareness. Let’s use the full potential of this platform. There are a […]

Is Accessibility Important to SEO Marketing?

What is Accessibility? According to Accessibility Services Canada, accessibility refers to the design of products, devices, services, or environments for people who experience disabilities. A disability is a physical or mental condition that limits a person’s movements, senses, or activities. More than 1 billion people worldwide, have a type of disability (World Health Organization, 2021). […]

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content that create the most engagement. […]

How to improve your Shopify SEO and increase sales

How to improve your Shopify SEO and increase sales How to improve your Shopify SEO and increase sales? With the previous difficult years living with a pandemic, more and more people were looking forward to moving their business to the internet. Platforms such as Shopify attracted a lot of new sellers that wanted to start […]

How to do SEO for mobile website

HOW TO DO SEO FOR YOUR MOBILE WEBSITE  What is mobile Search Engine Optimization (SEO)? Mobile SEO is the process of improving the experience of visitors who access your website from mobile devices, such as smartphones and tablets. This includes optimizing your website and making it mobile-friendly to ensure better visibility and performance in search […]