Discover Digital @ HEC Montréal articles
Discover the articles SEO
Impacts of Zero-Click Search on Digital Marketing
Read the articleHow is generative AI changing the way consumers discover and consumes online content?
Read the articleSocial Media Algorithms: How they decide what you see
Read the article
From SEO to GEO, How Generative AI Is Rewriting the Rules of Search
The Shift from Traditional SEO to a New Digital Era For many years, search engine optimization (SEO) has been the foundation of online presence. In…
SEO on Newsletters: How to Optimize Yours
While traditional media channels such as TV, radio or newspapers are suffering a decline on number of impressions due to their low adaptation to the…
The Importance of Accessibility in Web Design
Accessibility, the often-neglected middle child of digital media, is a lot more important for websites, apps, etc. than it might appear at first glance. Of…
Influencer Marketing and SEO: The Key for Brand Awareness
Within the years, the rise in popularity of social media like Instagram or TikTok has significantly increased. By passing more time on their screen, consumers…
How is Artificial Intelligence influencing social media trends?
AI connects digital tools and platforms, to enable personalized and automated interactions across devices and services.
The Future of Search | Hey Google!
The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people…
Is Gen AI the next best thing, or a threat to SEO Marketing?
We have all heard the buzz surrounding Generative Artificial Intelligence (Gen AI), but recent popularity aside, do we truly know the implications of this new…
Predictive AI in Social Media Advertising: How to anticipate trends
By 2024 the use of AI is revolutionizing the way companies promote their products and services, through media platforms by assisting them in strategizing and…
Revolutionizing Digital Marketing: The Impact of Social Media
The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…