Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Logo digital HECEN

This is what you need to know about the AAARRR Pirate Funnel

The Pirate Funnel

The Pirate Funnel is a framework designed to help businesses identify in which stage, or stages of the funnel the company is losing its customers. The framework cuts the business in pieces which allows companies to pinpoint bottlenecks and identify opportunities for growth hacking. The term was first coined by David McClure in 2007 and […]