Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Does digital marketing have a future?

Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On the street, on the radio, and even at our professional mail address. But it wasn’t always the case, or at least it existed in other forms before it developed and […]

The rise of NFT through social media

In this post, I will explain how NFT rose through social media, and how they are closely related.  Indeed, it is said that NFTs, but also crypto, and everything related to a blockchain becomes Web 3.0, after social media, considered as Web 2.0. Web 1.0 is what is readable only, such as Google, Wikipedia, MSN, […]