Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Influencers Impact – Social Media Evolution on Marketing Strategies

The text emphasizes the importance of differentiating between genuine content creators and unethical influencers. It highlights the need to align legal considerations with digital marketing and SEO strategies. The overarching goal of this regulation is to safeguard freedom of expression while simultaneously ensuring the protection of consumer well-being and trust. It seeks to strike a delicate balance between influencers’ business interests and their societal responsibilities

ChatGPT: How can you improve your company’s digital marketing?

ChatGPT is one of the world’s largest and most advanced AI language models. Launched in November 2022, ChatGPT has been used by many companies including Microsoft, Google and IBM but has also helped many smaller companies expand their digital marketing strategy. But how can ChatGPT improve your digital marketing? This article will provide 3 ways […]