Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Video marketing: How to boost your business success?

It’s well-known that videos have been a major trend in marketing for the past few years, as the consumption of mobile content increases, the popularity of videos grows in a greater proportion. This trend is especially important for content marketers specifically because, as different statistics show, 90% of users say that product videos are useful […]

TikTok for business: Should you dance or not?

TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents an opportunity for marketers and TikTok developed several features for businesses. More and more businesses are using it and no, you are not too old for TikTok!   TikTok for […]

How to Grow Your Business On Instagram

Why Grow Your Business on Instagram ? Given its exceptionally high number of users, Instagram has become a huge gold mine for companies to find new clients. In fact, as of right now, the platform has over 200 million business accounts. All it takes is some creativity to attract people’s attention towards your page and […]