Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Ways Brands Should Be Dealing with Negative Comments on Social Media

Despite all efforts to keep a flawless presence online, brands will inevitably have to be dealing with negative comments on their social media. Considering that the primary function of social media is to communicate with others, communities are easily able to share their experiences regarding brands they are doing business with. Therefore, reputation of brands […]