Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Why is Customer Relationship Management (CRM) so important?

Customer relationship management (CRM) is a vital factor of any digital marketing campaign. In a world where everything happens online (thank you, COVID-19), competition is ferocious. You can find thousands, even millions, of similar or identical products or services, all with the simple click of a mouse. Options are endless, and unless you have a […]