Discover Digital @ HEC Montréal articles

Discover the articles customer experience

E-Commerce
Marketing Strategy
Reading time : 3 minutes

AI Chatbots in Digital Marketing: A Double-Edged Sword

Read the article
Stefanie O. Ambrosone
12 November 2024
Reading time : 4 minutes

The Role of AI and Human Interaction in Digital Marketing

Read the article
vincentlorieanne
31 March 2023

Subscribe to our newsletter

Stay on top of digital trends by receiving the best articles published on the blog