Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

The Role of AI and Human Interaction in Digital Marketing

A computer screen and a mobile phone screen displaying the Chat GPT website's home page to illustrate the rising use of artificial intelligence (ai) in digital marketing.

Many businesses have recently encountered various challenges when it comes to marketing their content. From keeping up with constantly evolving digital marketing technologies to managing customer expectations, the pressure to deliver results has reached unprecedented levels. Hence, leaders are turning to generative AI to stay ahead of the curve and drive growth. One of the […]