Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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CHATBOTS true potential, and how facebook plays a big role in it 

Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers satisfaction 24/7 and have proven a positive effect on the conversion rate (Toth, 2022). The latest success of chatbots is much thanks to facebook which have integrated chatbots in their […]

Chatbot Marketing

When chatting with a customer representative online, have you ever wondered if you were talking to a human or to a chatbot? Recently, it is becoming hard to tell. Chatbots have been around since the 1960s. However, with the rise of the digital age, they became increasingly popular and sophisticated. Indeed, chatbots have been driving […]