Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Chatbot Marketing

When chatting with a customer representative online, have you ever wondered if you were talking to a human or to a chatbot? Recently, it is becoming hard to tell. Chatbots have been around since the 1960s. However, with the rise of the digital age, they became increasingly popular and sophisticated. Indeed, chatbots have been driving […]