Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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B2B content marketing : The key to sucess

The pandemic has deeply changed how customers interact. B2B Content marketing is used by today’s businesses to expand their audience reach. Above all, it is a great tool to develop and strengthen a business positioning. B2B content marketing creates a stronger brand to appeal to more customers and generate new leads. A B2B content marketing […]