Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Leveraging Digital Marketing Analytics for Streaming Platforms

In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user experiences, and ultimately, achieving business objectives. Let’s examine the ways in which these platforms use marketing analytics to maintain their competitive edge in the online entertainment business. Understanding Viewer Behaviour It is […]