Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Spotify for Digital Marketing

In today’s digitally-driven world, reaching your target audience amidst the noise of competition can be challenging. Fortunately, platforms like Spotify have transformed the landscape, offering unprecedented opportunities for marketers to connect with their audience in meaningful and impactful ways. Let’s explore how you can leverage Spotify’s robust digital marketing tools to amplify your reach and […]

Cookieless Future: What It Means For Advertisers

What is the ‘cookieless’ future? The cookieless future is a shift in digital landscape where marketers now have to rely less on third-party cookies due to Google’s planned elimination of third-party cookies in its Chrome browser. Third-party cookies are bits of information that collect web-user data which are placed on a website by someone other […]