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Deep Learning Algorithms in Personalised Marketing: Should You Be Worried?

Background showing Artificial Intelligence and how it is connected to Digital Marketing.

In the realm of digital marketing, the use of Artificial Intelligence (AI) has been rapidly gaining popularity. Two particular uses of AI in the context of digital marketing are personalised engagements and targeted advertising. While they come with their merits, this advancement comes with ethical considerations that cannot be ignored – particularly the practice of […]