Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Influencers Impact – Social Media Evolution on Marketing Strategies

The text emphasizes the importance of differentiating between genuine content creators and unethical influencers. It highlights the need to align legal considerations with digital marketing and SEO strategies. The overarching goal of this regulation is to safeguard freedom of expression while simultaneously ensuring the protection of consumer well-being and trust. It seeks to strike a delicate balance between influencers’ business interests and their societal responsibilities