Discover Digital @ HEC Montréal articles

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it…

TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents…

Over the years, social media has gained a huge impact on how businesses present themselves and gain popularity. It is, therefore, very important for businesses…

How to go viral on TikTok? – The secret of brand promotion Over the past few years, TikTok has become one of the most popular…

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of…

In this post, I will explain how NFT rose through social media, and how they are closely related.  Indeed, it is said that NFTs, but…

Why Grow Your Business on Instagram ? Given its exceptionally high number of users, Instagram has become a huge gold mine for companies to find…

It is no longer a secret that Instagram is one of the best social networks that is an integral part of our lives in 2021.…

Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands…

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would…

As a small business owner, you probably want to make more and more people to know you in order to grow or you want to…

Why your marketing should take advantage of COVID-19! The COVID-19 pandemic created a significant turning-point for many businesses, which forced them to reinvent their marketing…

Why Small Businesses Need Social Media Growing a small business can be extremely stressful and can even be soul crushing to  see other small business…