Discover Digital @ HEC Montréal articles
Discover the articles social media
Algorithms in Social Media: The Good and the Bad
Read the articleWhat is a cross-platform marketing channel, and why is it important?
Read the articleTikTok challenges: converting trends into brand engagement
Read the article
Innovating Youtuber Collaborations with Digital Marketing tactics
Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

Instagram: Driving Your Brand Engagement and Boosting Sales
Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…

Instagram Business: How to Effectively Place Ads
Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like…

Beauty Brands: How to make your makeup products go viral on TikTok
Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and…

Utilizing the power of keywords on the Internet to your advantage
In our society, it has become easier to build a business from scratch with the help of the Internet.
How artificial intelligence is transforming digital marketing
Read the articleFacebook: the upcoming trends of stories and the use in marketing
Many years ago, if talking about the word “Stories”, I believe that many people would be wondering what this thing is? What can be used…

Instagram Guides: utilizing blog content on Instagram
What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…

Spotify Wrapped: Spotify’s successful marketing strategy
Even though competitors have surfaced since Spotify’s creation, such as Amazon or Apple, the platform continues to rule the market. The key to Spotify’s success?…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…

Ads on Netflix ? Everything you need to know
That’s it, there are ads on Netflix! We’ve been hearing this rumor for several months now and it’s now official. A new Netflix subscription is…
How Company Change their Digital Marketing Strategy During Covid-19
Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly…
Influencer marketing: Skyrock your food business
Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are…
What is a cross-platform marketing channel, and why is it important?
Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…

Should I choose WordPress for my blog ?
Table of contents : What is a CMS ? CMS stands for Content Managing System. Simply put, a CMS is used to organize and shape…
Online Reputation Management
Have you ever searched up a list of potential restaurants to dine in at on google? Let’s say you manage to find a restaurant that…

How Brands and Companies Can Engage with Their Online Communities Over Metaverse ?
Big technology companies such as Meta and Microsoft are already investing heavily in metaverse technology, so the question of whether or not metaverse is the…
Influencer Marketing: Micro vs Macro
Influencer Marketing: Micro vs Macro The influencer marketing has an enormous potential in the social media age. It consists in impulse your brand through the…