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Reading time : 3 minutes

Algorithms in Social Media: The Good and the Bad 

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dragutsabrina
11 November 2024
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What is a cross-platform marketing channel, and why is it important?

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fungchilimadrian
13 November 2022
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TikTok challenges: converting trends into brand engagement

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amandawall
21 November 2023
User Experience
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Innovating Youtuber Collaborations with Digital Marketing tactics

Digital marketing has become an integral part of influencer partnerships, particularly with YouTubers. Therefore, understanding the function of digital marketing in influencer collaborations is crucial.…

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lafforguepaul
31 March 2023
Effective strategy for businesses to drive engagement and sales on Instagram
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Instagram: Driving Your Brand Engagement and Boosting Sales

Lauched in October 2010 by Kevin Systrom, Instagram is a popular social networking platform that allows people to share photos and videos with their followers.…

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emondmarierenee
30 March 2023
How to Win at Instagram Advertising
How to Win at Instagram Advertising
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Instagram Business: How to Effectively Place Ads

Instagram Ads & Businesses When we talk about social media platforms, Instagram always pops up in our minds. And we probably find that businesses like…

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xieshujie
30 March 2023
Reading time : 4 minutes

Beauty Brands: How to make your makeup products go viral on TikTok

Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and…

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carpiosandovalildaconsuelo
23 March 2023
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Utilizing the power of keywords on the Internet to your advantage

In our society, it has become easier to build a business from scratch with the help of the Internet.

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massihjacques
15 November 2022
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Facebook: the upcoming trends of stories and the use in marketing

Many years ago, if talking about the word “Stories”, I believe that many people would be wondering what this thing is? What can be used…

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nithiboonyapunkhanitha
15 November 2022
Instagram Guides header image
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Instagram Guides: utilizing blog content on Instagram

What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…

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greentobyjamesdarcy
15 November 2022
Reading time : 7 minutes

Spotify Wrapped: Spotify’s successful marketing strategy

Even though competitors have surfaced since Spotify’s creation, such as Amazon or Apple, the platform continues to rule the market. The key to Spotify’s success?…

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christophelfaustine
14 November 2022
Reading time : 2 minutes

TikTok – Everything you need to know for creating content

Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…

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boonkumjirawat
14 November 2022
New Netflix subscription with ads starting at $5.99 per month
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Ads on Netflix ? Everything you need to know

That’s it, there are ads on Netflix! We’ve been hearing this rumor for several months now and it’s now official. A new Netflix subscription is…

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hamdanshiraz
14 November 2022
Reading time : 6 minutes

How Company Change their Digital Marketing Strategy During Covid-19

Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly…

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chanwaiyin
14 November 2022
Reading time : 6 minutes

Influencer marketing: Skyrock your food business

Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are…

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paschersophia
14 November 2022
Reading time : 2 minutes

What is a cross-platform marketing channel, and why is it important?

Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…

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fungchilimadrian
13 November 2022
Reading time : 3 minutes

Should I choose WordPress for my blog ?

Table of contents : What is a CMS ? CMS stands for Content Managing System. Simply put, a CMS is used to organize and shape…

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cermalophelie
13 November 2022
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Online Reputation Management

Have you ever searched up a list of potential restaurants to dine in at on google? Let’s say you manage to find a restaurant that…

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lianjaneshijia
8 November 2022
metaverse-social-media
Reading time : 7 minutes

How Brands and Companies Can Engage with Their Online Communities Over Metaverse ?

Big technology companies such as Meta and Microsoft are already investing heavily in metaverse technology, so the question of whether or not metaverse is the…

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sanatizahra
26 October 2022
Reading time : 2 minutes

Influencer Marketing: Micro vs Macro

Influencer Marketing: Micro vs Macro The influencer marketing has an enormous potential in the social media age. It consists in impulse your brand through the…

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obregonramirezandresbernardo
22 March 2022

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