Discover Digital @ HEC Montréal articles
The most popular
NFT games promoting luxury brands?
Read the articleThe Importance of Using Multiple Social Media Platforms for Business
Read the articleHow does social media affect teens’ mental health ?
Read the articleQuality Score: How to optimize the performance of Google ads
Are you looking for a way to optimize the performance of your Google ads? If this is the case, the concept of quality score is…
Web3.0: The new era of web marketing
Since its creation in 1989, the web has experienced significant evolution. Moving from Web1.0 to 2.0, meaning from a web where the content was “Read…
What is a cross-platform marketing channel, and why is it important?
Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…
CHATBOTS true potential, and how facebook plays a big role in it
Introduction to chatbots Chatbots have been with us for decades, but not until recently have we begun to exploit their true potential. Chatbots provide customers…
Should I choose WordPress for my blog ?
Table of contents : What is a CMS ? CMS stands for Content Managing System. Simply put, a CMS is used to organize and shape…
Should brands rely heavily on Social Media Marketing to generate sales?
Almost all businesses and users have established themselves on social media in this digital age. Many have an Instagram page for posting brand photos or…
Why Digital Marketing Is Becoming Less Creative And More Profound Through Data Science
Marketing was stereotypically seen as a creative domain where things are designed to respond to customers. Now that it is majorly digital and can use…
How to retain followers on Instagram
Wondering why am I losing followers on Instagram? In the last decade, the world has completely evolved, changing the way people live their everyday lives.…
Voice search technology: How to optimize content for voice search?
How voice search technology is changing the SEO landscape The technology of voice search is transforming the SEO landscape. Recently, voice search has become increasingly common…