Discover Digital @ HEC Montréal articles
The most popular
Live Commerce: The Future of E-Commerce
Read the articleEasy steps to promote your music on social medias
Read the articleHow to improve your Shopify SEO and increase sales
How to improve your Shopify SEO and increase sales How to improve your Shopify SEO and increase sales? With the previous difficult years living with…
The downsides of using influencer marketing in the fashion industry
Influencer marketing The huge number of different fashion brands, makes it hard for companies to reach the customers. Using influencer marketing in the fashion industry…
What is influencer marketing?
What is influencer marketing? Influencer marketing has in recent years become increasingly popular and is nowadays, for some companies, the most important form of marketing.…
How to promote an event using Instagram
How to promote an event using Instagram? Promoting events can seem complicated but with the right tool, you can get super good results. One of…
Search engine optimization (SEO) : Why companies should use Semrush
In 2022, people have access to a ton of information on the Internet in a matter of seconds. The irony is that so much data…
How to Create an Engaging Facebook Business Page
WHY CREATE A FACEBOOK PAGE FOR MY BRAND? Facebook is home to nearly 2 billion active users every month and is by far the most…
The rise of NFT through social media
In this post, I will explain how NFT rose through social media, and how they are closely related. Indeed, it is said that NFTs, but…
How to Make Money in The Metaverse
If you are reading this, you have probably already heard of this “metaverse”. You might already have a solid idea of what it is, and…
Omnichannel management to optimize the customer experience throughout the customer journey
Importance of effective Omnichannel management As of today customers interact with companies through a lot of different touchpoints. This has made the customer experience much…