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SEO vs. SEM : Quelle est la différence entre ces deux concepts de marketing digital?
Lire l'articleComment Spotify et ses artistes gagnent-ils de l’argent ?
Lire l'articleL’Éco-conception Web : Principes et meilleures pratiques
Lire l'articleLe UX/UI pour une meilleure conversion ? On décortique le tout !
Qu’est-ce que le UX/UI ? Le UX/UI réfère à l’étude et à la compréhension des attentes et des besoins des consommateurs. Il est devenu primordial…
La promotion événementielle sur le web
Il existe mille et une façons de faire la promotion événementielle, mais comment le faire de façon efficace ? Autant pour un événement d’envergure qu’un petit…
TikTok vs. Instagram Reels: How to boost your sales?
Your team is wondering how to boost your sales in the next quarter. You want to increase your social media presence by posting short videos…
Digital Marketing in the Metaverse?
The Birth of the Metaverse New technologies are discovered and developed daily in the world we live in today. One of them, which has caused…
AI algorithm: opportunity or threat?
Marketing opportunities emerge as AI technologies continue to grow and craft our social media algorithms. These changes in terms of content consumed by users might…
A Beginner’s Guide to Google Ads Campaign for Businesses
With more than 8.5 billion searches a day in 2022, Google is definitely one of the most popular search engines in the world. This also…
BookTok: A phenomenon of book marketing
Thanks to the popular social platform TikTok, there is a now new form of digital marketing for authors. “BookTok” phenomena is a subculture of the…
TikTok for Business
Why TikTok Social media platforms are only becoming more and more important for new and established businesses to improve sales and generate stronger customer relationships.…
Successfull advertising on social media
This post is here to help you advertising your brand or product most successfully on social media in Québec. Most used social platforms in Québec…