Découvrez les articles de Digital @ HEC Montréal

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Temps de lecture : 6 minutes

L’intelligence artificielle menace-t-elle votre emploi?

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guitardvincent
29 mars 2023
Temps de lecture : 6 minutes

La réalité augmentée et virtuelle : bienfait ou désastre pour l’environnement?

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xiaohanren
27 mars 2024
Temps de lecture : 5 minutes

Publicité dans les jeux vidéo : se faire découvrir intelligemment

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Samuel Boivin
10 mars 2022
Temps de lecture : 3 minutes

TikTok vs. Instagram Reels: How to boost your sales?

Your team is wondering how to boost your sales in the next quarter. You want to increase your social media presence by posting short videos…

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sylvestresandrine
15 novembre 2022
Temps de lecture : 3 minutes

Digital Marketing in the Metaverse?

The Birth of the Metaverse New technologies are discovered and developed daily in the world we live in today. One of them, which has caused…

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shtreisannanadezhda
15 novembre 2022
Temps de lecture : 2 minutes

AI algorithm: opportunity or threat?

Marketing opportunities emerge as AI technologies continue to grow and craft our social media algorithms. These changes in terms of content consumed by users might…

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cadottejulien
15 novembre 2022
Temps de lecture : 4 minutes

A Beginner’s Guide to Google Ads Campaign for Businesses

With more than 8.5 billion searches a day in 2022, Google is definitely one of the most popular search engines in the world. This also…

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yangxinying
15 novembre 2022
Temps de lecture : 3 minutes

BookTok: A phenomenon of book marketing

Thanks to the popular social platform TikTok, there is a now new form of digital marketing for authors. “BookTok” phenomena is a subculture of the…

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teintangelizabethnoer
14 novembre 2022
Temps de lecture : 3 minutes

TikTok for Business

Why TikTok Social media platforms are only becoming more and more important for new and established businesses to improve sales and generate stronger customer relationships.…

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salenrebecca
14 novembre 2022
Temps de lecture : 2 minutes

Successfull advertising on social media

This post is here to help you advertising your brand or product most successfully on social media in Québec. Most used social platforms in Québec…

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tauberninasophie
14 novembre 2022
Temps de lecture : 2 minutes

TikTok, an entertainment or a shopping platform?

Trends around shopping are changing TikTok used to be an app where people would post funny videos or clips of themselves dancing. All things considered,…

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dimitrimikael
13 novembre 2022
Temps de lecture : 2 minutes

How CRM can help in digital marketing?

Customer relationship management (CRM) is a technology for an organization or company managing all your company’s relationships and interactions with customers and potential leads. A…

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wongtinyau
13 novembre 2022

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