Discover Digital @ HEC Montréal articles

Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands…

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would…

To start off, we need to define what a real influencer is. An influencer is someone with different levels of fame (usually multiple hundreds of…

How sports teams use social media? In a world where we are increasingly connected and where social media have become a staple part of our…

[fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” min_height_medium=”” min_height_small=”” min_height=”” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_column_spacing=”” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” spacing_medium=”” margin_top_medium=”” margin_bottom_medium=”” spacing_small=””…

Reddit content marketing can often times seem like a daunting task, but it doesn’t have to be. The “front page of the Internet” can be…

Despite all efforts to keep a flawless presence online, brands will inevitably have to be dealing with negative comments on their social media. Considering that…

If you don’t attract the expected target audience you’re looking for, while reaching too few people on your Linked profile, that means you need to…

Why TikTok? By now, we have all heard of TikTok. In 2019 , the app counted 800 million users and it continues to grow. It’s…