Discover Digital @ HEC Montréal articles

Not only using Instagram Stories is a great way for your business to reach new potential customers, but it also increases the interaction with your…

Since its appearance, Artificial Intelligence has quickly become part of our lives. Little do we know about the impact that AI has on our lives.…

With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital…

What is a domain name and why it is important? The best domain name possible is important for the search engine optimization. It is like…

 When promoting your podcast, attracting new listeners could be very difficult if you rely solely on luck and content. There are many different ways to…

What is a Chatbot? A chatbot is a software that can simulate a conversation automatically.  It is powered by artificial intelligence and has built in…

In recent years, social media has become a significant part of teenagers’ lives. Studies show that 90% of adolescents aged between 13 and 17 have…

Why optimize mobile site ? How to optimize site for mobile. In the last ten years the rises of mobile users has been astronomical. In…

With a daily usage that increases along with ranking amongst the top 3 leading social media sharing platforms in 2020, marketers are starting to see…