Discover Digital @ HEC Montréal articles
The most popular
What is a cross-platform marketing channel, and why is it important?
Read the articleHow to optimize your Instagram business profile?
Read the articleHow does social media affect teens’ mental health ?
Read the articleHere Are Important Points of Search Engine Advertisement in Japan
If you are considering selling your products, and thinking about using search engine advertisement in Japan, there are some points that you have to be…
Instagram marketing: 3 tips for mastering it!
As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers…
How Company Change their Digital Marketing Strategy During Covid-19
Covid-19 has created a bundle of disasters on several aspects, ranging from Environment, Business, Society and Government. It forced the whole world to change rapidly…
How has the IOS 14 impacted Social Ads?
written by Florine Paula Novembre 13, 2022 In order to connect with their audience and increase their leads, brands need to build solid Digital Marketing…
TikTok: how does the algorithm lead to misinformation and danger?
Introduction Misinformation is a widespread phenomenon in our society. Its purpose is to broadcast dubious information in order to influence public opinion and hide the…
Influencer marketing: Skyrock your food business
Influencer Marketing? Millions of people are active on social networks daily. As a result, more and more new communication strategies such as influencer marketing are…
Video marketing: How to boost your business success?
It’s well-known that videos have been a major trend in marketing for the past few years, as the consumption of mobile content increases, the popularity…
FIFA World Cup 2022
Every four years, the most important international football tournament creates global excitement and unites people all around the world to cheer on their nation in…
Quality Score: How to optimize the performance of Google ads
Are you looking for a way to optimize the performance of your Google ads? If this is the case, the concept of quality score is…