Discover Digital @ HEC Montréal articles
The most popular
Digital Marketing Landscape for Gen Z: Challenges and Strategies
Read the articleHow to implement an effective social media strategy for a small business?
Read the articleReddit content marketing, how does it work?
Read the articleHow to have a landing page that converts: the most useful tips
A landing page? What for? The landing page is a key element in the success of your business. Of course not everything relays on that,…
HOW TO MAKE MONEY ONLINE WITH AFFILIATE MARKETING?
Want to know how to make money online? Looking for passive income ideas? Here it the perfect place to get you started. Affiliate marketing will…
Canonical Links: Why You Need Them to Improve Your SEO
If you own an e-commerce website or have a website that operates in multiple countries, you probably face the need to use canonical links. What…
Short form video
Short Form Video Short form video in social media Thanks to Tiktok which is a short form video platform with the highest number of downloads…
Why choose micro-influencers over macro-influencers?
What is the buzz over influencer marketing? Influencer marketing has been embraced as one of the most effective channels in helping companies drive higher returns…
NFT games promoting luxury brands?
The rise of NFT games NFTs (non-fungible tokens) have gained more and more popularity, spreading their intrigue throughout the internet and individuals’ curiosity. These unique…
Voice and Visual search: A SEO strategy?
In our daily lives it is becoming more and more common to use voice search when roaming the internet. Voice search, and even visual search…
Alt Text on Instagram: How to Use it and Why
Steps to add Alt text on Instagram for an already existing post: Tap on a photo on your profile. Click the three dots on the…
Russia’s restrictions to social media platforms
As Russia’s war with Ukraine drags on, the Kremlin is limiting the free flow of information online for Russians on several social media platforms.…