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Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results
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Read the articleCan Brands Start to BeReal?
If you belong to generation Z or simply like to follow the new social media trends, you surely know what BeReal is and you have…
Gymshark: The founders of fitness influencer marketing
What is Gymshark? Gymshark is a fitness apparel company based in the UK. The company composes one of the biggest rags to riches stories of…
BeReal: What is the story behind their success?
What is ‘BeReal’? ‘BeReal’ is a relatively new app which was created in 2020 and has taken the internet and media by storm over the…
Spotify Wrapped: Spotify’s successful marketing strategy
Even though competitors have surfaced since Spotify’s creation, such as Amazon or Apple, the platform continues to rule the market. The key to Spotify’s success?…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…
Crypto Fan Tokens, the impact on fan engagement.
Nowadays cryptocurrencies are one of the hottest topics on the internet, you cannot go anywhere without hearing people about bitcoin or similar coins. Although some…
Meta is laying off 11,000 employees: Is the future of social media at risk?
Meta, the parent company of social media apps like Facebook, Instagram, and Whatsapp is laying off 11,000 people, about 13% of its global workforce, as…
How does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…
How a Chatbot is Beneficial in Marketing
Chatbot marketing is gaining popularity, especially after Facebook opened the ability for businesses to integrate bots with its messenger feature. A chatbot is a computer program…