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Digital Marketing VS Social Media Marketing
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Instagram Guides: utilizing blog content on Instagram
What are Instagram Guides? First introduced in 2020, Instagram Guides are essentially miniature blogs on Instagram. Unlike other features on the platform such as reels,…
Instagram a tool for personal branding and business
Some tips on how to use Instagram as tool for personal branding and business Digital Presence today is crucial for any entrepreneur. Instagram has become…
Can Brands Start to BeReal?
If you belong to generation Z or simply like to follow the new social media trends, you surely know what BeReal is and you have…
BeReal: What is the story behind their success?
What is ‘BeReal’? ‘BeReal’ is a relatively new app which was created in 2020 and has taken the internet and media by storm over the…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…
Meta is laying off 11,000 employees: Is the future of social media at risk?
Meta, the parent company of social media apps like Facebook, Instagram, and Whatsapp is laying off 11,000 people, about 13% of its global workforce, as…
How does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…
Instagram marketing: 3 tips for mastering it!
As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers…
TikTok: how does the algorithm lead to misinformation and danger?
Introduction Misinformation is a widespread phenomenon in our society. Its purpose is to broadcast dubious information in order to influence public opinion and hide the…