Discover Digital @ HEC Montréal articles
The most popular
Spotify for Digital Marketing
Read the articleWhy you should consider TikTok for your next event marketing
Read the article
Beauty Brands: How to make your makeup products go viral on TikTok
Who hasn’t buy a beauty product yet just because it was a TikTok viral makeup product? TikTok has become the most influenceable social media and…
How to create an excellent digital marketing campaign
In today’s digital age, having a strong online presence is essential for businesses of all sizes. In this situation, digital marketing is a way to…
Introduction To Social Selling
Social selling has become fundamental element for businesses to generate revenue and increase consumer loyalty. Technology has significantly advanced allowing us to communicate easily and…
Which is the most effective social media platform to advertise?
Advertisement Today As the advertisement is increasing in social media, it is important to take account of the types of the social media. For example,…
Utilizing the power of keywords on the Internet to your advantage
In our society, it has become easier to build a business from scratch with the help of the Internet.
Conversion rate optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of leads generated from website visits. This occurs because the target audience reacts to…
Why you need a Pinterest business profile
The reason you should use Pinterest in your digital marketing strategy What is Pinterest? Pinterest is a visual social channel with its primary focus being…
Does digital marketing have a future?
Systematic innovation requires a willingness to see change as an opportunity. Peter Drucker, American marketing theorist. Nowadays marketing is everywhere and at any time. On…
Why Python Can Be Useful in Digital Marketing Analytics?
As you work within Digital Marketing, you are more likely to hear more and more terms such as “Artificial Intelligence”, “Programming Languages” and even “Python”…