Discover Digital @ HEC Montréal articles
The most popular
Ryanair used social media marketing in a humorous way to gain brand awareness.
Read the articleWays Brands Should Be Dealing with Negative Comments on Social Media
Read the article
YouTube Shorts Advertisements: How do they attract people?
With the advancement of technologies, our society has become a digital world, and many people are willing to devote their time to social media. There…
Elementor #46649
Understanding the algorithms that power our favorite platforms is crucial. In this exploration, we delve into the inner workings of Facebook’s algorithm, deciphering the mechanisms…
Augmented & Virtual Reality Impact: Revolutionizing Digital Marketing & Customer Experience
The text highlights the transformative role of Augmented Reality (AR) and Virtual Reality (VR) in digital marketing. AR blends the virtual and physical worlds, enhancing…
Transforming digital engagement through augmented reality (AR) in advertising
In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the…
TikTok Algorithm: How does TikTok’s algorithm work?
What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users’ preferences when it comes to videos, certainly…
Types of Digital Marketing That Can Improve Your Business
digital marketing written on a laptop screen
Email Marketing Trends to Watch in 2023.
Email marketing is an important part of digital marketing, and keeping up with the newest trends in email marketing can help you create more effective…
Gamification: Turning Engagement into Success
In the realm of digital marketing, a cutting-edge strategy has emerged as a game-changer for brands seeking to captivate their audience: Gamification. Today, we explore…
AI anchors: live streaming revolution?
The trend of generative AI anchors has made AIGC once a key factor in the search for incremental growth in various industries, and live streaming…