Discover Digital @ HEC Montréal articles
The most popular
Ryanair used social media marketing in a humorous way to gain brand awareness.
Read the articleHow does the TikTok algorithm work?
Read the articleWays Brands Should Be Dealing with Negative Comments on Social Media
Read the article
How to market your brand using UGC & Influencer marketing
You probably have heard about Influencer marketing. But, you may be wondering what is UGC? UGC stands for User Generated Content. It has become more…

Why and how to optimize website for mobile devices?
In today’s digital world, having a mobile-optimized website is no longer a luxury, but a necessity. With the majority of internet users accessing the web…
The importance of SEO services for your website
Search engine optimization (SEO) is a key element of any successful digital marketing strategy. SEO services can help improve the visibility and ranking of your…

How Digital Marketing Boosts Your Restaurant’s Success
The Three Key Benefits of Digital Marketing for Restaurants Running a successful restaurant business in a highly competitive industry requires a strong marketing strategy to…

The Use Artificial Intelligence in Digital Marketing
Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change…

How to use Instagram to select relevant keywords?
One of the most used social networks is Instagram, which can help businesses connect with their target market. This platform allows businesses to promote their…

Discord Advertising
Why use Discord in your marketing campaigns?

How to use TikTok SEO to promote your music in 2023 ?
Why is TikTok SEO so important for your music? Music artists must be aware that nowadays, one of the most effective tools in the music…

Views on Instagram Publications : How to boost them
With over one billion monthly active users, Instagram has become an essential plateform for businesses and individuals to promote their products, services, and content. However,…