Discover Digital @ HEC Montréal articles
The most popular
Tiktok viewer and earned media
Read the articleHow to use wisely Tiktok hashtags
Read the articleHow Tiktok can make your company a leader in the digital marketplace
Read the article
The Impact of Cookies on our Purchasing Decisions
In the dynamic world of digital marketing, the unobtrusive HTTP cookie has quietly become a powerhouse in shaping our purchasing decisions. These small pieces of…
Embracing Change: Exploring the Latest Trends in Social Media Marketing
In the dynamic realm of social media marketing, businesses need to embrace emerging trends to stay ahead of the competition. This article explores some of…
Revolutionizing Digital Marketing: The Impact of Social Media
The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…
Metaverse Revolution: Forecasting a Paradigm Shift in Marketing and Trade
Bertrand Nepveu, the Montreal-based entrepreneur behind a virtual reality technology acquired by Apple for $40 million, forecasts a significant surge in virtual reality adoption. Within…
The rise of voice search in digital marketing
In the evolving landscape of digital marketing, voice search has become a central element, reshaping the way brands communicate with their target audience. As smart…
The Impact of Influencer Marketing: Unlocking Business Success
In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will…
Influencers Impact – Social Media Evolution on Marketing Strategies
The text emphasizes the importance of differentiating between genuine content creators and unethical influencers. It highlights the need to align legal considerations with digital marketing…
Leveraging ChatGPT in Digital Marketing
In the dynamic landscape of digital marketing, staying ahead requires innovative strategies that leverage cutting-edge technologies. One such transformative force is ChatGPT, an advanced language…
Harnessing the Power of AI in Digital Marketing to Drive Customer Satisfaction
Ever heard of Chat GPT, Notion, Adobe firefly, Grammarly, Chatbot or ElevenLabs? All these innovative tools utilize accurate algorithms to solve problems and perform specific tasks…