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“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
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Read the articleTikTok for business: Should you dance or not?
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The Power of Visual Content in Digital Marketing: A Real-Life Case
In its formative stages, Airbnb faced a pressing challenge: instilling trust in users to book accommodations in unfamiliar locales. To confront this, the company harnessed…
Enhancing User Experience: Several Tools for Seamless Interaction
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Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results
The “Always #LikeAGirl” campaign, launched in June 2014 by Always, a feminine hygiene brand under Procter & Gamble, stands out as an example of the…
Evolving Landscape: The Force of Influencer Marketing
In today’s dynamic digital marketing landscape, influencer marketing stands out as a formidable force, thus, reshaping the way organizations engage with their target audience. Originally…
AI and it’s Impact on Marketing Strategies
In the ever-evolving realm of digital marketing, AI has emerged as a revolutionary force. It has, thus, reshaped the strategies that businesses employ to connect…
Athlete influencers: The new Frontier in Sports Marketing
In the dynamic world of sports marketing, the emergence of athlete influencers has truly changed the game. Remember when an athlete’s fame was based primarily…
How NFTs will revolutionize digital marketing
In today’s dynamic digital era, Non-Fungible Tokens have emerged as catalysts for innovation. Not only transforming the cultural and artistic sphere but also promising to…
Mobile first indexing: implications for SEO
What is mobile first indexing? These days Google takes into account the mobile version of a website for indexing and scoring in the SERPS. Now,…
Listening Now: Spotify’s Marketing Strategy
Spotify is a digital music streaming service that offers a diverse library of songs and podcasts. Users can access the platform for free, with ads…