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The impact of Tiktok in Digital Marketing
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Spotify Wrapped: Spotify’s successful marketing strategy
Even though competitors have surfaced since Spotify’s creation, such as Amazon or Apple, the platform continues to rule the market. The key to Spotify’s success?…
TikTok – Everything you need to know for creating content
Undoubtedly, the TikTok platform is popular having one billion users globally. This demonstrates how popular the platform is. Besides the growing user base, there are…
Crypto Fan Tokens, the impact on fan engagement.
Nowadays cryptocurrencies are one of the hottest topics on the internet, you cannot go anywhere without hearing people about bitcoin or similar coins. Although some…

Meta is laying off 11,000 employees: Is the future of social media at risk?
Meta, the parent company of social media apps like Facebook, Instagram, and Whatsapp is laying off 11,000 people, about 13% of its global workforce, as…
How does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…
How a Chatbot is Beneficial in Marketing
Chatbot marketing is gaining popularity, especially after Facebook opened the ability for businesses to integrate bots with its messenger feature. A chatbot is a computer program…

This is what you need to know about the AAARRR Pirate Funnel
The Pirate Funnel is a framework designed to help businesses identify in which stage, or stages of the funnel the company is losing its customers.…

Ads on Netflix ? Everything you need to know
That’s it, there are ads on Netflix! We’ve been hearing this rumor for several months now and it’s now official. A new Netflix subscription is…

Link Building: the Crux of SEO
The internet is basically an intricated web of pages interlinked together. How does a search engine establish one page’s relevance over another’s? One of the…