Discover Digital @ HEC Montréal articles
The most popular
The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences
Read the articleEffectiveness of hashtags: why brands use hashtags on social media
Read the articleHow to Add Links to Instagram Stories
Read the article
The Use Artificial Intelligence in Digital Marketing
Artificial Intelligence is everything anyone in the information space seems to be talking about, thanks to tools such as Chat GPT. AI continues to change…

How to use Instagram to select relevant keywords?
One of the most used social networks is Instagram, which can help businesses connect with their target market. This platform allows businesses to promote their…

Discord Advertising
Why use Discord in your marketing campaigns?

How to use TikTok SEO to promote your music in 2023 ?
Why is TikTok SEO so important for your music? Music artists must be aware that nowadays, one of the most effective tools in the music…

Views on Instagram Publications : How to boost them
With over one billion monthly active users, Instagram has become an essential plateform for businesses and individuals to promote their products, services, and content. However,…

ChatGPT: How can you improve your company’s digital marketing?
ChatGPT is one of the world’s largest and most advanced AI language models. Launched in November 2022, ChatGPT has been used by many companies including…
SEO and Content Marketing : The Perfect Digital Marketing Duo
When it comes to digital marketing, we find two strategies that often go hand-in-hand : search engine optimization (SEO) and content marketing. These two tactics…

Future of Digital Marketing Jobs with AI
Introduction The future of digital marketing jobs seems bleak with AI (Artificial Intelligence). Digital marketing is an industry rapidly evolving with the advent of new…

TikTok Advertising: Explore Opportunities of Advertising on the Hottest social media.
introduction The TikTok platform is a social media platform that allows users to create and share short videos with a global audience. In 2016, a…