Discover Digital @ HEC Montréal articles
The most popular
Listening Now: Spotify’s Marketing Strategy
Read the articleHow to optimize your YouTube videos for SEO
Read the articleRussia’s restrictions to social media platforms
Read the articleWhy AI Can Never Truly Replace Digital Marketing Jobs
Creativity Human marketers possess a crucial advantage over AI, and that is their creativity. While AI can analyze data and make recommendations based on it,…
How to Increase the Reach of TikTok Advertising
Read the article
How to Increase the Reach of TikTok Advertising
TikTok is one the most popular social media platforms worldwide, with over 1 billion active users. This means that TikTok advertising provides an excellent opportunity…
Hippoc: An AI-powered solution for high-performing Ad visuals
Hippoc is an AI-powered solution that uses neuroscience and AI to test and optimize ads. Thus, predicting the cognitive impact of a campaign on companies’…
Digital Marketing; a new erain the fashion industry
The number of clothing brands are continuedly increasing, whether they are huge retailers like Zara and H and M, or small online brands. Particularly to…
How UGC Can Help Your Brand Stand Out and Convert
Want to improve your brand’s conversion rates and establish loyalty with customers? Find out how user-generated content (UGC) can help. Learn how UGC provides valuable…
The Music Industry : How TikTok Changed the Game!
Since its creation in 2016, TikTok has had, in many ways, an important impact on the music industry Here are 4 ways in which TikTok…
How to Use Hashtags for Businesses
What is a hashtag? Hashtags are a word or a sentence, preceded by the pound symbol (#). Did you know that the symbol hashtag is older than multiple…
Influencer partnership: The new model of marketing campaigns.
Here is how partnerships with influencers can be beneficial to your brand. TikTok, Facebook, and LinkedIn are now filled with what we call “influencers.” These…