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Emotional AI: The Key to Personalized Digital Marketing Success

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desousajordina
15 March 2024
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TikTok: Marketing’s One-stop Shop

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hammalselena
16 March 2024
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Rank high in Google: 8 tips for SEO website design

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kwokshukmui
21 March 2022
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Micro-influencer and their role in digital marketing

In today’s era, besides traditional marketing methods, digital marketing is gradually taking over due to the development and innovation of technology. Along with that is…

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phamtrangthihuyen
10 November 2024
Background showing digital marketing tools on laptop
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Personalized Digital Marketing in the Banking Industry

Digital marketing is used in all fields nowadays, including the banking industry. Its use has grown over time and is now a gigantic part of…

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chaibanisis
10 November 2024
Image showing Coca-Cola bottles with personalized popular names.
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The Power of Unconventional Marketing

In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…

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tawfikyoussef
10 November 2024
Xiaohongshu
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5 Essential Tips for Small Businesses to Succeed on Xiaohongshu

What is Xiaohongshu? Xiaohongshu, also known as “RED” or “Little Red Book”, is a fast-growing social media and e-commerce platform in China. Launched in 2013 as…

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yapcassiejoeer
10 November 2024
Texte « SEO » devant un cercle bleu avec des lignes dans une grille. il y a aussi une loupe jaune et un curseur de souris.
Texte « SEO » devant un cercle bleu avec des lignes dans une grille. il y a aussi une loupe jaune et un curseur de souris.
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Is Sustainable SEO the Future of Digital Marketing? 

You have probably heard of SEO, but have you heard of sustainable SEO? With the rise of environmentally conscious customers, sustainable SEO is a holistic approach about…

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schliebskaroline
10 November 2024
Background of a generative AI robot holding the search engine
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Is Gen AI the next best thing, or a threat to SEO Marketing?

We have all heard the buzz surrounding Generative Artificial Intelligence (Gen AI), but recent popularity aside, do we truly know the implications of this new…

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josephaidanchristophertzesiong
10 November 2024
Ai chip related to multiple digital marketing optimizable outlets, visualizing AI-driven marketing strategies
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Predictive AI in Social Media Advertising: How to anticipate trends

By 2024 the use of AI is revolutionizing the way companies promote their products and services, through media platforms by assisting them in strategizing and…

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beqirifabienne
9 November 2024
ChatGPT application with OpenAI as a background
Reading time : 5 minutes

4 Ways Generative AI is disrupting Search, Search Engines, and Digital Marketing

The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…

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angmarcusjianwei
9 November 2024
blockchain in digital marketing
View of a Businessman holding a 3d rendering blockchain cube isolated on a background
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Blockchain and its Impact on Finance in Digital Marketing

Blockchain is no longer a new buzzword in cryptocurrency, it is now beginning to reshape the way we think about finance in digital advertising. Though…

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khalifaeya
8 November 2024

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