Discover Digital @ HEC Montréal articles
The most popular
“Iftar Incoming”: Uber Eats’ Genius Marketing Campaign
Read the articleLive Commerce: The Future of E-Commerce
Read the articleSpotify for Digital Marketing
Read the article
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
Live Commerce: The Future of E-Commerce
To keep up with consumer demand and expectations, in today’s digital era, retail businesses have to continuously offer new and more engaging shopping experiences. One…
Effective Digital Marketing Strategy: Harnessing the Power of Micro-Influencers
Digital landscapes have been showing rapid development over the past few years. With the continuous flow of the evolving digital landscape, it has naturally been…
Emotional AI: The Key to Personalized Digital Marketing Success
Emotional AI is revolutionizing digital marketing by enabling brands to connect with consumers on a deeper, more personalized level. With this purpose in mind, emotional…
Make Way for Virtual Influencers
Nowadays it is no doubt that influencers have become a crucial part of a brand’s success in digital marketing. With many loyal followers, influencers can…
The Impacts of Influencer Marketing on the Digital Advertising
There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social…
Leveraging Digital Marketing Analytics for Streaming Platforms
In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user experiences, and…
Are social media apps replacing traditional marketing campaigns?
Marketing in the digital age is always evolving due to technical advancements and changing customer behaviour. With the growing popularity of social media sites such…
Revolutionizing Retail with Internet of Things: Amazon Go
Introduction We are living in an age where all industries are undergoing significant transformations, with the retail sector standing at the forefront of this innovative…