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Athletes on Social Media: Building Brands and Breaking Barriers
Read the articlePersonalized Digital Marketing in the Banking Industry
Read the article5 Essential Tips for Small Businesses to Succeed on Xiaohongshu
Read the articleEffectiveness of hashtags: why brands use hashtags on social media
The effectiveness of hashtags lies in the good use of them as one of the most important elements in our digital marketing strategy. The proper use…
Why Canadian Companies Should Have a YouTube Brand Account
Why Canadian Companies Should Have a YouTube Brand Account Here are 3 of the many different reasons pushing Canadian companies towards the creation of a…
What is Newsjacking and how to use it ?
First of all, what is Newsjacking? What is Newsjacking and how to use it? Newsjacking is a digital marketing practice. It consists in surfing a…
Pay Transparency in Influencer Marketing
Pay Transparency in Influencer Marketing In recent years it has become evident that the concept of influencer marketing is an ever more present and…
how to brand yourself on social media in 2021?
How to brand yourself on social media in 2021? Introduction Over the past decade until today in 2021, social media user numbers grew exponentially. This…
3 Tips to Optimizing Your Instagram Posts
Did you know what Instagram was, 10 years ago? Chances are, like most people, you didn’t, which makes it even more impressive how, in the…
How does the TikTok algorithm work?
How does the TikTok algorithm work? What is TikTok? To know how the TikTok algorithm works, we need to start from the beginning and explain…
Why small businesses need social media
Are you thinking about launching your own business or to give more visibility to your company? Nowadays, social medias are part of marketing planification, they…
Social media policy for democracy
How important social media policy is for a better democracy Human usually feels powerful enough to think they can make great decisions. Since our social…