Découvrez les articles de Digital @ HEC Montréal

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Temps de lecture : 6 minutes

Réseaux sociaux et surtourisme à Bali : une destination en péril ?

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lundqvistchanelle
23 octobre 2024
Temps de lecture : 12 minutes

L’impact des chatbots et de l’IA sur l’industrie du commerce de détail

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yvanna-than-may.tran
5 mars 2024
Temps de lecture : 2 minutes

Le marketing numérique dans les animés : L’impact des memes

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ramdanecherifmelissa
18 mars 2025
Temps de lecture : 4 minutes

A Beginner’s Guide to Google Ads Campaign for Businesses

With more than 8.5 billion searches a day in 2022, Google is definitely one of the most popular search engines in the world. This also…

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yangxinying
15 novembre 2022
Temps de lecture : 3 minutes

BookTok: A phenomenon of book marketing

Thanks to the popular social platform TikTok, there is a now new form of digital marketing for authors. “BookTok” phenomena is a subculture of the…

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teintangelizabethnoer
14 novembre 2022
Temps de lecture : 3 minutes

TikTok for Business

Why TikTok Social media platforms are only becoming more and more important for new and established businesses to improve sales and generate stronger customer relationships.…

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salenrebecca
14 novembre 2022
Temps de lecture : 2 minutes

Successfull advertising on social media

This post is here to help you advertising your brand or product most successfully on social media in Québec. Most used social platforms in Québec…

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tauberninasophie
14 novembre 2022
Temps de lecture : 2 minutes

TikTok, an entertainment or a shopping platform?

Trends around shopping are changing TikTok used to be an app where people would post funny videos or clips of themselves dancing. All things considered,…

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dimitrimikael
13 novembre 2022
Temps de lecture : 2 minutes

How CRM can help in digital marketing?

Customer relationship management (CRM) is a technology for an organization or company managing all your company’s relationships and interactions with customers and potential leads. A…

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wongtinyau
13 novembre 2022
Temps de lecture : 4 minutes

Podcast advertising– a new marketing tool

What is a podcast? A podcast (or audiocast) is a digital pre-recorded audio file that allows consumers to download and listen to their favorite topics…

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spiratoscrina
13 novembre 2022
Temps de lecture : 4 minutes

The transformation of digital marketing is affecting football clubs

The transformation of digital marketing is affecting football clubs all over the world. Football fans are not satisfied with only watching the matches of their…

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heitmannricharddavid
13 novembre 2022
Temps de lecture : 2 minutes

What is the best music promotion plan on social medias ?

Your music promotion plan in 14 days inspired by @pinemusicofficial Prepare your audience for your music 14 days before your release, you should launch your…

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langlaisfelix
13 novembre 2022

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