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Réseaux sociaux et surtourisme à Bali : une destination en péril ?
Lire l'articleL’impact des chatbots et de l’IA sur l’industrie du commerce de détail
Lire l'articleLe marketing numérique dans les animés : L’impact des memes
Lire l'articleA Beginner’s Guide to Google Ads Campaign for Businesses
With more than 8.5 billion searches a day in 2022, Google is definitely one of the most popular search engines in the world. This also…
BookTok: A phenomenon of book marketing
Thanks to the popular social platform TikTok, there is a now new form of digital marketing for authors. “BookTok” phenomena is a subculture of the…
TikTok for Business
Why TikTok Social media platforms are only becoming more and more important for new and established businesses to improve sales and generate stronger customer relationships.…
Successfull advertising on social media
This post is here to help you advertising your brand or product most successfully on social media in Québec. Most used social platforms in Québec…
TikTok, an entertainment or a shopping platform?
Trends around shopping are changing TikTok used to be an app where people would post funny videos or clips of themselves dancing. All things considered,…
How CRM can help in digital marketing?
Customer relationship management (CRM) is a technology for an organization or company managing all your company’s relationships and interactions with customers and potential leads. A…
Podcast advertising– a new marketing tool
What is a podcast? A podcast (or audiocast) is a digital pre-recorded audio file that allows consumers to download and listen to their favorite topics…
The transformation of digital marketing is affecting football clubs
The transformation of digital marketing is affecting football clubs all over the world. Football fans are not satisfied with only watching the matches of their…
What is the best music promotion plan on social medias ?
Your music promotion plan in 14 days inspired by @pinemusicofficial Prepare your audience for your music 14 days before your release, you should launch your…