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What is the best music promotion plan on social medias ?

Your music promotion plan in 14 days

inspired by @pinemusicofficial

Prepare your audience for your music

14 days before your release, you should launch your music promotion plan by posting some hints concerning your release. Start sharing some hints on your social medias, make your audience participate by letting them guess what you could announce in the next upcoming days. This is the beginning of your promotion plan, it should be large and allow your audience to be creative about what you are going to announce.

Finger touching a phone screen from which promotion plan icons are coming out.

Engage your community and potential listeners

Once your first hints have reached your fanbase, you should engage them in your music promotion about 10 days before your release. One well engaging way is to organize a lottery offering a physical edition of your release, a show ticket or a merchandising item. This will first engage your fanbase which will share this to potential new listeners on social medias.

Fans at a music show.

Promote more about your music and involve your audience in your plan

About 5 days before your release, it is time to speed up your promotion plan. Reach out to the winners of your lottery and reveal the official cover of your music. You should also post some short snippets of your release in order to secure some involvement from your audience once your music is live.

Character illustration of business people with promotion icons.

Promote your live music release

Here you are, your music is live! It is time to analyze how your promotion plan worked out and to adapt for your post-release music promotion plan. Continue to engage your audience and to consider opportunities of reaching new listeners. If you consider it relevant, organize a new lottery, program online live shows for your distant fanbase and prepare various posts revealing the conception of your project. Above all, interact with your community. You should try to answer most fans as possible reactions or questions.

Signs with social medias promotion actions icons.
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