Discover Digital @ HEC Montréal articles
Discover the articles tiktok
TikTok Analytics – Understanding Key Metrics
Read the articleUnveiling the Power of Social Media in Digital Marketing Strategies
Read the articleTikTok: Marketing’s One-stop Shop
Read the articleHow does the TikTok algorithm work?
The algorithm on an app is a system that decides what appears on your so-called “for-you page”, meaning the app’s home page. Every user has…

TikTok: how does the algorithm lead to misinformation and danger?
Introduction Misinformation is a widespread phenomenon in our society. Its purpose is to broadcast dubious information in order to influence public opinion and hide the…
TikTok for business: Should you dance or not?
TikTok for business is developing fast and you don’t want to miss the opportunity to reach a new audience on it. In fact, it represents…
How to go viral on TikTok?
How to go viral on TikTok? – The secret of brand promotion Over the past few years, TikTok has become one of the most popular…
TikTok vs Instagram: Competing or Teaming Up?
Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of…
The rise of NFT through social media
In this post, I will explain how NFT rose through social media, and how they are closely related. Indeed, it is said that NFTs, but…
Tips to Create Effective TikTok Ads
TikTok has experienced phenomenal popularity in recent years. Whether it’s for tutorials or funny videos, young people love this social media. Many companies already use…